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Why use Market Intelligence?
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STAY INFORMED OF NEW OPPORTUNITIES & CONTRACT WINS: To keep informed of
current and upcoming opportunities in your particular market space.
Stay on top of which industry players are winning market share.
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INCREASE YOUR “HIT RATE”: Be more efficient in
your marketing efforts. Spend more time in contact with potential
clients and less time finding them. Focus on higher profile, more
profitable and longer term contracts.
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EXPAND YOUR MARKET HORIZONS: To seek new opportunities outside
your organisation's traditional areas of market expertise.
Examples:
- Industrial or suburban agents seeking entry into CBD office leasing.
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Residential/retail designers expanding into corporate interiors.
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INCREASE
CLIENT RETENTION: Stay abreast on progression of
opportunities which your organisation is actively pursuing in your own
market space, or with organisations with which you have an ongoing
relationship.
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GAIN
AN ADVANTAGE OVER STATIC COMPETITORS: Market intelligence delivers an edge over
competitors which are less well informed of
market opportunities. Make better decisions based on
market facts. |
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